Dear Companies: Run Your Business Like You Should Run Your Life

I am not one to tell people how they should lead their lives. I’d love to, but I don’t think I am quite qualified for that responsibility. The Dalai Lama, however can tell anyone whatever he wants. I was reading his 18 rules for living (which you can find below) and while I agree that would make anyone’s life more fufilling, all I could think about was how these rules, if followed by businesses, could lead to tremendous success, especially in a world that requires brands to be so transparent online.

Without explaining each and every point, I think a couple are worth emphasizing.

Open your arms to change, but don’t let go of your values. This is crucial for a company to succeed. Of course, you need to evolve and accept new business practices, but do not lose your mission as a company. Consumers are smart and will notice if you are changing the core of your company.

Share your knowledge. It’s a way to achieve immortality. You have customers for a reason, they value your product or service, which makes you an expert to them. Share that information, everything does not have to be a trade secret. Your consumers will appreciate learning from you, and it will create a more personal connection to your relationship.

The Dalai Lama’s 18 Rules For Living Your Life

1. Take into account that great love and great achievements involve great risk.
2. When you lose, don’t lose the lesson.
3. Follow the three Rs:

1. Respect for self
2. Respect for others
3. Responsibility for all your actions.

4. Remember that not getting what you want is sometimes a wonderful stroke of luck.
5. Learn the rules so you know how to break them properly.
6. Don’t let a little dispute injure a great friendship.
7. When you realize you’ve made a mistake, take immediate steps to correct it.
8. Spend some time alone every day.
9. Open your arms to change, but don’t let go of your values.
10. Remember that silence is sometimes the best answer.
11. Live a good, honourable life. Then when you get older and think back, you’ll be able to enjoy it a second time.
12. A loving atmosphere in your home is the foundation for your life.
13. In disagreements with loved ones, deal only with the current situation. Don’t bring up the past.
14. Share your knowledge. It’s a way to achieve immortality.
15. Be gentle with the earth.
16. Once a year, go someplace you’ve never been before.
17. Remember that the best relationship is one in which your love for each other exceeds your need for each other.
18. Judge your success by what you had to give up in order to get it.

Ok, I know what you are probably thinking, number 8 and number 10 are probably not the best business practices. I agree. These are points to just live your life by. Your business needs to stay transparent, saying nothing is rarely the best answer.


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